Reputation scoring
Brands and labs build permanent public records from dispute outcomes.
How it works
- Win -- Challenge ruled Valid (claim accurate). Brand and lab each get a win.
- Loss -- Challenge ruled Invalid (claim false). Brand and lab each get a loss.
- Inconclusive -- No effect on win rate.
Win rate = wins / (wins + losses)
Blank records vs. zero scores
New participants start with a blank record, not a zero score. No disputes yet means unknown credibility, not bad credibility.
Why it matters
- Brands with losses can't hide them
- Labs with poor results see losses accumulate across all brands using them
- Brands prefer labs with strong records
- Retailers prefer brands with strong records
- Records are permanent -- no resets, no deletions
Higher stakes build stronger reputations. A brand consistently staking well above $50 that maintains a clean record carries more weight.